Ad Manager - Audience Segments for Google Ads

Summary of the ReleaseHighLevel Ad Manager now supportsGoogle Audience Segments, enabling users to create, manage and target audiences directly within the platform. This release introduces end-to-end audience management; fromsegment creation in ad manager settingstoseamless integration within campaign builder, ensuring better reach, personalization and campaign performance.What’s New?

1. “Audience Segments” tab under Ad Manager Settings > Google Ads

• Centralized section to create, view and manage all Google Ads audience segment types.

Supports multiple segment types:

• Customer Match : Upload or sync customer data lists.

• Website Visitors : Retarget site or landing page visitors.

• Interest Segments : Target users based on interests or search intent.

• Lookalike Segments : Expand reach to users similar to your existing audience.

1. Inline audience creation in campaign builder

In theIntended Audiencesection of the Google Ads campaign flow, users can now:

• Select existing segments from the dropdown or

• Create a New Audience Segment without leaving the builder.

• On selecting “Create a New Audience Segment”, users can instantly choose between Customer Match and Website Visitors, mirroring the settings experience for faster workflow continuity.

• This feature eliminates navigation friction and allows campaign-level audience setup in one unified flow.

1. Enhanced targeting experience

• Improved Intended Audience UI with dual tabs: Target Interests (Affinity/In-Market) and Audience Segments.

• Affinity and In-Market categories support expanded subcategories (e.g., Real Estate, Financial Services, Education).

How to Use?

1. Go to Ad Manager Settings > Platform : Google Ads > Audience Segments.

2. Click Create New Segment and choose from segment types (Customer Match, Website Visitors, Interest or Lookalike).

3. Configure details (file upload, rules, membership duration, description, etc.) and save.

4. During campaign creation, navigate to Intended Audience > Audience Segments, select from existing ones or click Create New Audience Segment to add one inline.

5. Save and review your campaign to activate enhanced audience targeting.

Why This Feature?

• Provides good level of parity with Google Ads’ audience ecosystem inside Ad Manager.

• Removes friction between audience setup and campaign creation.

• Boosts ad relevance, CTR and conversion rates through smart segmentation and high-intent targeting.