How to Resend Unopened Emails to Campaign Recipients

Why Sending Unopened Emails Again Benefits Your Business

Boosted Engagement Rates: By resending email campaigns to contacts who missed the original email, you increase the chances of engaging more recipients. This method can significantly improve your overall email open rates and enhance your campaign's reach.

Improved Campaign Flexibility: This feature provides customizable options for resending, including adjustments to the subject line and scheduling. With these tools, you can ensure your emails are sent at the best time and with the most compelling message.

Simplified Performance Tracking: Monitoring the results of both the original and resent emails gives you valuable insights. Analyzing this data helps you evaluate the success of your email marketing efforts and make data-driven adjustments for future campaigns.

How to Utilize the Resend to Unopened Emails Feature

Accessing the Resend Option:

1. From the left-hand menu, navigate to the Marketing section.

2. Select Emails > Campaigns.

Setting Up Your Resend Campaign:

1. Click on the three-dot menu next to the email campaign you want to resend.

2. Set the resend time and modify the subject line to make it more engaging for recipients.

3. Confirm the changes to schedule the resend with the same content.

A Practical Use Case

Consider a small online shop preparing for a weekend promotion. After sending the first round of emails, they notice that not all recipients opened the email. By utilizing the Resend to Unopened Emails feature, they can target those unopened contacts, greatly increasing the chances of driving more traffic to their site and boosting their sales.

Common Issues & Frequently Asked Questions

• What if the second email also remains unopened? Test different subject lines or experiment with the time you send the emails to see what resonates better with your audience.

• How frequently should I resend emails? Use this feature in moderation to avoid overwhelming your audience. Reviewing engagement data will help you determine the most effective frequency for resends.