Facebook / Instagram - User comments on a Post trigger
What are the new Triggers? When creating a workflow, click on "Add Trigger." The triggers related to comment automation are present in the "Facebook/Instagram events" category. You can directly search for the trigger or scroll down to the category.
Facebook - User comments on a post
Instagram - User comments on a post
New Triggers Go to triggers and select from the available triggers based on your use case.

Page is After clicking on the trigger, the sidebar will open. There are multiple filters present here. The first step is to select the Page.

Post Type After selecting the Page, you have to select the Post Type. Post type can be "Published" or "Custom." a. Published Post 'Published Posts' tab includes all posts on your business page - it could be text, photo, video, or live video types of posts. You can also select the "View on Facebook" hyperlink to take you to the post.
b. Custom Post
'Custom' tab allows you to find and connect the post by entering the Facebook post's URL or ID. Select Custom in Post type, add the "Post is" filter, and paste the URL of the post in the field against the Post is field.

Comment Phrase/Word After selecting the post, you have to enter what you are looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match." Below are some examples to understand these 2 dropdowns better.
Exact Match - Price Inbound message - Price Result - Pass
Exact Match - Share the Price Inbound message - Share the Price Result - Pass
Exact Match - Share the Price Inbound message - Please share the Price Result - Fail
Contains Exact Phrase - I bought from you Inbound message - I bought from you Result - Pass
Contains Exact Phrase - I bought from you Inbound message - I bought from you yesterday Result - Pass
Contains Exact Phrase - I bought from you Inbound message - I bought one from you Result - Fail
Tracking first-level comments You can also use the toggle to turn on tracking of only first-level comments. If this is turned on, only the first level of comments will trigger the workflow.

Last updated