Email & SMS Compliance

When marketing for your business you want to reach as many people as possible, but there will always be people who aren't interested in knowing more. Giving them an easy out helps you lower costs and expend your energy on prime customers. Maintaining your Email and SMS complaint allows you to do so as well as keeping your communications clean for providers, lowering the risk of being marked as spam.

Make SMS Compliant

This setting automatically applies compliance measures to your SMS campaigns, such as including opt-out instructions in your messages. It's essential to have these checked to avoid legal issues and maintain your audience's trust.

Make Email Compliant

Similar to the SMS compliance setting, this ensures that your email campaigns include necessary elements like an unsubscribe option. Keeping this checked helps you adhere to email marketing laws and regulations.

Dealing with Invalid Contacts

A significant challenge in digital marketing is managing and maintaining a clean list of contacts. Our CRM provides features to address this issue effectively.

Mark Emails as Invalid Due to Hard Bounce

This setting automatically marks email addresses that result in a hard bounce as invalid. A hard bounce indicates a permanent reason an email cannot be delivered, such as a non-existent email address. By enabling this feature, you can keep your email list clean and improve your campaign's deliverability rate.

Validate Phone Numbers

When using the SMS feature, it's crucial to ensure that the phone numbers in your contact list are valid. This setting verifies the phone numbers, helping you avoid sending messages to non-existent or incorrect numbers. This not only saves resources but also enhances the effectiveness of your SMS campaigns.

Implementing Workflows for Enhanced Management

To further streamline your email and SMS marketing efforts, our CRM allows you to implement workflows that automate certain processes, including the management of invalid contacts.

Creating Workflows for Invalid Contacts

You can set up workflows that automatically notify you when an email address or phone number is marked as invalid. This enables you to take immediate action, such as removing the contact from your list or reaching out through alternative means.

Troubleshooting Tips and FAQs

What should I do if a valid contact is marked as invalid?

Occasionally, a valid email might be marked as invalid due to a temporary issue. In such cases, you can manually check and correct the contact's status in your CRM.

How often should I review my compliance settings?

It's a good practice to review your compliance settings periodically, especially after updates to the CRM or changes in marketing regulations.