Choosing the Right Image and Video Formats for Social Media Marketing

To execute a successful content marketing strategy, it’s crucial to understand the optimal formats and posting frequency for your images and videos. Here's a breakdown of the best image sizes across various social media platforms:

Image Guidelines

Platform	Supported Formats	Max File Size	Aspect Ratio & Resolution	Recommended No. of Images	Multimedia Support
Facebook (Pages & Groups)	PNG, JPG, GIF	10 MB	Ideal: 1280x1080 pixels; Minimum: 600x315 pixels	Unlimited (Max of 10 recommended)	Not supported
Instagram (Business Profile)	PNG, JPG	8 MB	Square: 1080x1080; Portrait: 1080x1350; Landscape: 1080x566	Up to 10 images	Multimedia posts are allowed (images and videos combined)
LinkedIn (Profiles & Pages)	PNG, JPG, GIF	8 MB	Max: 6012x6012 pixels	Max of 9 images	Not supported
Twitter	PNG, JPG, GIF	5 MB	Ideal: 1280x1080 pixels	Max of 4 images	Not supported
TikTok	-	-	-	-	-
Google My Business (GMB)	PNG, JPG	10 MB	Must exceed 250x250 pixels	1 image	Not supported

Instagram Story & Reels

• Instagram Story

  • Image Format: JPEG

  • Max Size: 8 MB

  • Image/Video Count: Up to 10 images or videos

  • Video Format: MOV/MP4

  • Max Video Size: 100 MB

  • Duration: Minimum 3 seconds, Maximum 30 seconds

  • Resolution: 1920px wide

• Instagram Reels

  • Video Format: MOV/MP4

  • Max Size: 1 GB

  • Duration: Between 3 seconds and 15 minutes

  • Resolution: 1920px wide

  • Thumbnail: All formats supported

  • Max Thumbnail Size: 8 MB

General Notes

• Multimedia posts (combining images and videos) are available for some platforms.

• Experimenting with various content types helps in identifying what resonates best with your audience.

• Default image sizes that work well across platforms:

  • Landscape: 1024x512 pixels

  • Portrait: 800x1200 pixels

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Video Posting Guidelines

Platform	Supported Formats	Max File Size	Duration	Aspect Ratio	Recommended No. of Videos	Multimedia Support
Facebook (Pages & Groups)	MP4, MOV	1 GB	Between 1 second and 20 minutes	Between 16:9 and 9:16	1 video	Not supported
Instagram (Business Profile)	MP4, MOV	100 MB	Between 3 and 60 seconds	Aspect ratio between 4:5 and 16:9 (up to 1920px wide)	Up to 10 videos	Multimedia posts are allowed
LinkedIn (Profiles & Pages)	MP4, MOV	200 MB	3 seconds to 30 minutes	Between 1:2.4 and 2.4:1	1 video	Not supported
Twitter	MP4, MOV	512 MB	Between 0.5 and 140 seconds	Aspect ratio between 1:3 and 3:1	1 video	Multimedia posts allowed
TikTok	MP4	50 MB	Between 3 and 60 seconds	540px resolution	1 video	Not supported
Google My Business (GMB)	-	-	-	-	-	Not supported

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This guide provides essential image and video specifications for different social media channels, ensuring your content is displayed optimally and engages your audience effectively.